Marketing

STUDIES ON THE USE OF NEW INFORMATION TECHNOLOGIES TO ENHANCE THE EFFICIENCY OF INTERACTION WITH CONSUMERS

CONCEPTUAL PRINCIPLES OF OPERATION OF MARKETING MECHANISM OF INNOVATIVE DEVELOPMENTS IMPLEMENTATION

PROCEDURE OF PLANNING ADVERTISING BUDGET: A COMBINED APPROACH

ORGANIZATIONAL-ECONOMIC MECHANISM OF DEALER’S NETWORK MANAGEMENT OF BOILER MANUFACTURES

INTERNATIONAL ADVERTISING STRATEGY OF ADAPTATION: DOMESTIC EXPERIENCE

KANSEI ENGINEERING IN THE MARKETING OF INNOVATIVE PRODUCTS

THE MARKETING COMMUNICATION SERVICE OF ENTERPRISES IN THE HIGH-TECH MARKETS

SOCIALLY-RESPONSIBLE MEASURING OF THE MODERN COMPANY’S MARKETING ACTIVITY

CRITERIA FOR THE CLASSIFICATION OF NEW PRODUCTS IN THE INDUSTRIAL MARKET

FORMATION OF MARKETING MECHANISM OF INNOVATION DEVELOPMENT IN THE MARKET OF ENERGY SAVING

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