PRICE FORMATION OF NANOTECHNOLOGY SOLAR CELLS IN THE UKRAINIAN MARKET

The state of modeling the oligopoly market of vertically differetiated products is analysed, which is particularly suitable for high-technology production branches. The methodology of price estimates for a sequence of Nanosolar and First Solar solar cells is developed. In calculating the price, the influence of market factors in the internal market of Ukraine, in particulat the competition of Ukrainian and foreign producers, is naturally taken into account. The specific case of the good production in one country (i.e., in the USA) and its sales both in the country of production and abroad (e.g., in Ukraine) is considered. The methodology is based on considering the external price of the good entering the country and takes into account the transport and custom costs thus allowing to get the selling price in the internal market of Ukraine. The estimates made are then corrected for by the price of the Sharp thin-film solar batteries, accounting for their technical and operational parameters. Restricting our consideration to include only energy conversion efficiency as the most significant pricing factor yields the weighted coefficient, incorporating all effects on the selling price in comparison with the external price, and brings a simple analytical expression for the price estimate.

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