BANKRUPTCY IN ACTIVE CRISIS MANAGEMENT

In this article the concept of active crisis management. The comparative characteristics of active and proactive crisis management. It was determined that the active crisis management distinguish the following stages of the crisis as acute avoidable and irresistible, this gradation enables enterprise management more effectively coordinate their next steps on implementation of active anti-crisis measures. For it is proposed to consider bankruptcy as the main criterion for the implementation of this intensive anti-crisis measures. The main types of bankruptcy. Classification of bankruptcy conducted on such criteria as: the deliberate action of certain individuals to bring businesses to bankruptcy (intentional and unintentional bankruptcy) mismatch state enterprise assets to their real content (real, fictitious bankruptcy and hidden). In addition, it was found that among the economic factors to the bankruptcy of the enterprise are added factors of intentional behaviour of certain people in order to obtain the appropriate benefits, which in turn leads to a distortion of the evidence about the real state enterprises and complicates the implementation of crisis management. It is proved that bankruptcy is an essential element of a market economy and a number of important functions. Investigated the active crisis management tools, namely reorganization, restructuring, liquidation.