СТРАТЕГІЧНЕ УПРАВЛІННЯ ДОСЛІДНИЦЬКИМИ КОМПАНІЯМИ НА ОСНОВІ СИСТЕМИ ЗБАЛАНСОВАНИХ ПОКАЗНИКІВ ТА СТРАТЕГІЧНОЇ КАРТИ

У статті розглянуто процес розроблення та адаптації системи збалансованих показників та стратегічної карти компанії в стратегічному розвитку дослідницьких компаній в умовах посилення конкурентної боротьби.

В статье рассмотрен процесс разработки и адаптации системы сбалансированных показателей и стратегической карты компании в стратегическом развитии исследовательских компаний в условиях усиления конкурентной борьбы.

STRATEGIC MANAGEMENT OF RESEARCH COMPANIES BASED ON THE BALANCED SCORECARD AND STRATEGY MAP

The article describes how the development and adaptation of a balanced scorecard and strategy map of the strategic development of research companies in a strengthening of competition. Attention paid to the questions of the value of intangible assets and challenges of the market of intangible assets.
In modern economies all the more urgent to study the issue value of intangible assets of the company's overall strategy - learning tool which acts as a strategic card company is based on balanced scorecard.
The strategic map balanced scorecard is a model that demonstrates how the strategy integrates intangible assets and value creation processes. In this paper a strategy map is based on total solution strategy for the client, the construction of long-term client relations based on bilateral cooperation. Balanced Scorecard and strategy map are the tools of effective business process Management Company.
Forming a strategy based on intangible assets is the key to long-term and successful development. That is why the strategy of research companies should describe how the organization based on intangible assets is going to create long term value for its shareholders.