PROBLEMS OF AND PERSPECTIVES TO ELECTRONIC B2B TRADE ON THE BASIS OF BULGARIA

Abstract: Development of information and communication technologies led to coming of the virtual market, which creates the foundations of expanding the opportunities for profit and growth and outlines new business horizons, gradually deleting geographical boundaries. The report analyses incoming qualitative changes in the field of marketing and electronic B2B trade, caused by the wide entering of modern information and communication technologies in economy, and presents the problems of and perspectives to electronic B2B trade in Bulgaria.