Social accountability standards as strategic marketing management of industrial enterprises

Abstract: The report shows how corporate social responsibility has become a powerful strategy in the contemporary marketing. The business ethics of each organisation is created by behaviours and decisions of its all people and managers. The cores of business ethics are moral values, which influence and determine the activities of an each employee and manager. At first these values are accepted only in informal way and than, after mature time of an organisation, they are identified, described and officially communicated, that means they become formal.


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