VALUE AWARENESS PROGRAM AS A WAY TO CULTURAL TRANSFORMATION OF ORGANIZATION

The paper is an attempt to take advantage of psychological and philosophical concepts of cultural transformation to renew and develop the TQM system. Living in accordance with values is very motivating, and a system of accepted organisational values is inspiring for employees. Programmes of value awareness can be very helpful to build an organisation attracted for employees and social environment that expected enterprises acting in accordance values accepted by the society. Quality is a valuable factor for variety social groupings; this is why introducing the TQM system needn’t to be doomed for failure.