THE RESPONSIBILITY FOR QUALITY FROM THE MARKETING ASPECT

Abstract: Marketing can be comprehended as a business conception striving to find a balance between the interests of two relatively antagonistic forces: customers on the one hand and the firm´s management on the other. From the customer´s point of view the production quality is understood as a product quality together with the service quality. The firms which offer to customers the product quality and simultaneously the quality of services are always winning in the competitor´s fight.

References: 

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