MOTIVATION OF PERSONNEL CREATIVITY IN MODERN ORGANIZATIONS
The article is devoted to investigation of personnel motivation to creativity in modern organizations. It is proposed to differentiate two groups of intrinsic motives. Process-oriented motives are launched in creative prosess per se, whereas result-oriented motives are associated with percieved positive consequences from participation in creative process. Granted by organization external motivators exert selective effect either on process-oriented motives or result-oriented motives. Supporting external motivators are directed onto forming favorable conditions for creative process and enhance process-oriented intrinsic motives. Rewarding external motivators are directed onto financial, status and emotional recognition of reached results and enhance result-oriented motives. General principles for building effective motivation systems in modern organizations are established as follows: relative autonomy of process-oriented and result-oriented motives, priority of process-oriented motives, directional action of external motivators, balance between external motivators, synergy of external motivators and individual sensitivity to external motivators.
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