MODERN TRANSFORMATIONS OF CULTURAL FACTORS OF CONDUCT OF USER

In article rassmotrena Timeline stanovlenyya discipline "Behavior the consumer." Vыdelenы äâå paradigm sovremennoho povedencheskyh development theories. Pokaznoy, that pozytyvyzm osnovыvaetsya on Use of quantitative methods for izucheniia behavior of consumers and postmodernyzm on Use of kachestvennыh methods for izucheniia behavior of consumers. Proanalyzyrovan composition factor of cultural behavior at the consumer market. Proved, that the high level of competition slozhna demand satisfaction. Podcherkyvaetsya, that marketing dolzhen otslezhyvat kulturnoy changes to the life of society, with a view to proposals of new goods for the satisfaction of new needs. Effect of culture Aktsentyrovano attention not only on the subject of materyalnыe and sotsyalnыe phenomenon, but also on yndyvydualnoe human behavior. Present classification of culture on tremas grounds. Vыdelenы types and forms manifestations of culture. Pokazanы Features and slozhyvshyesya lately, Types of subcultures. Ydentyfytsyrovanы Modern Changes kulturnыh factors behavior of consumers. The need Podcherknuta individually enhance the approach to the consumers.